Have there been some exciting news in your industry? Does one of your vendors have a new product or service? Has one of your partners made some major change that affects your industry? You can be your customers’ go-to resource for news and helpful information. Share this valuable information directly from the source, whether it’s an article or a video.
- Make sure that what you are sharing is something that will interest your audience.
- When you are sharing an article share a piece or the title of the content and not just the link.
- Do not share content that might be offensive or polarizing.