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40 Social Media Post Ideas To Fill Your Content Calendar

We know that social media is key to growing your businesses and connecting with your audience, but let’s be real, it’s not always easy coming up with fresh content ideas. That’s why we’ve got your back with a collection of post ideas that’ll help you fill your content calendar.

Each post idea comes with a brief description, tips to make it a hit, and even ideas for hashtags you can use. The ideas are classified into four major groups depending on what you want to accomplish:

  • Engagement Posts
    Just like the small talk you have with someone you just met, engagement posts are there to start a conversation to later build a deeper relationship. Keep in mind they don’t always need to be directly related to your product or service. Some quick ideas are to ask questions, host a poll, or create a quiz.
  • Informational Posts
    Position your brand as an expert in your industry. To come up with ideas think of common questions or concerns your audience may have. You can share the information in the form of tutorials, infographics, how-to guides, or industry news. Make sure your informational posts provide real value.
  • Connection Posts
    People make emotional decisions, not logical ones. Emotional posts are there to build bonds that can set you apart from the competition. Share personal stories, experiences, and struggles. Connect on a deeper level and build relationships that go beyond just selling products or services.
  • Sell or Promote Posts
    Ask your audience to take action. You can share limited-time offers, new product announcements, or showcase testimonials. You can also ask your audience for referrals or to share their experiences with your brand.

Use a variety of these post types in your content calendar to keep your audience engaged and interested in your brand. There isn’t an ideal mix that will work for every business so experiment to find the one that works best for your brand and audience.

We’ll continue to add to the collection, so be sure to bookmark this page for future reference. Get started and create a social media strategy that works for you! Just

What is your objective?
Are you opening a new location or are you moving? This is a great time to engage and inform your followers. Share pictures of your construction, setup or move. Let...
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Has there been a major change in your industry? Has any of your vendors introduced a new product? Getting industry news is pretty easy. Follow your vendors’ blogs, industry blogs....
Are you attending a conference, training, or industry event? Let your followers know with a series of posts. Share how excited you are that you will be attending before the...
Spread a little knowledge about your industry in a fun way. People always love to learn trivia and new things. Even the law can be fun for everyone to learn...
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Welcome your new employees graciously and publicly. Your company is made of real people, your customers will want to get to know them. Give your new team member time in...
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You might say that it is time consuming to update your service hours, but providing your customers with accurate and timely information is extremely important. Imagine a customer that drove...
Everyone loves free stuff. Doing contests and giveaways is a great way to increase your followers & engagement. Are you a restaurant? You could give a free dessert. Are you...
The Industry Statistic Post is primarily to inform and show your knowledge. But there are people like me who really love statistics, making this a great way to engage them....
Showing appreciation for your customers says a lot about your business. One of the best ways to show it is creating posts thanking them. Stay on the lookout for occasions...
Are you attending a local event or show that draws a lot of attention? Did you go watch a popular movie? Is this an event that your followers are interested...
What are the things your customers are looking to learn while on their journey to purchase your product or service? Does your restaurant allow pets? When is the best time...
Infographic posts are a great way to share in an easy to digest way complex themes. You can create infographics on Industry Statistics, News, Upcoming Events, Your Company Processes, Company...
National days are days celebrated that are not holidays, but there is national day for just about everything. Pi day (3/14). May the fourth be with you (5/4). National Donut...
Do you do interior design or are you a realtor? Share a post from a renowned designer. Are your customers business owners? Share something to inspire them along their way....
Are you sponsoring a local baseball team? An event in your community? Don’t forget to share it with your followers. We like to do business with people who share our...
Are you already doing holiday posts? There is always room for improvement. Great holiday posts get a lot more engagement than bad ones. Here are a few tips to take...
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